Overview
Well-known for natural quality and extreme high performance materials, this French-Italian lifestyle brand required a multi-tiered lighting solution to fit the unique custom fixtures at their standalone boutique retail shop in downtown Vancouver. We delivered the lighting to bring the concept through to creation of this brilliant and eye-catching retail window display.
Our Design Challenge
We were approached by the design team to assist with illumination of this upscale boutique using BL fiberOPTIC lighting. The suspension of electric and illuminated jellyfish in the ocean themed window display was part of their unique vision for this commercial storefront. The translucent and fluid jellyfish bodies presented a two-fold challenge. The electrical equipment and hardware needed to be hidden from view, and the see-through jellyfish presented no surface upon which to reflect and retract the desired light effects.
The brand, Moncler, is world renowned as a classy and capable provider of highly fashionable extreme clothing and gear. Their products are suitable for harsh and unique earthly environments, yet maintain a chic and traditionally fashion forward feel. The showcase display was intended to inspire and entice adventurous customers, and capture the mood of the deep seas, an almost alien environment, in a playful and immersive way.
Daring, Dynamic, Window Dressing
Working with the design team, Arkade Display + Design, the vision was to delight and surprise passersby with a bold, enlivened visual windowscape, awash with softly glowing illuminated electric creatures. BL fiberOPTIC MC fit the bill perfectly; all electricity is safely contained to the remotely located BL fiberSOURCE LV1 LED light source, delivering dazzle through the light-tipped micro fiber strands, a whimsical jellyfish like luminescence swirling through their ethereal bodies and culminating in trailing tentacles of sparkle and shine.
Jellyfish sway and dance, suspended at varying heights throughout the display. Careful consideration of light, angles, and translucent airy tentacles requires a certain level of dynamism and intentional inventiveness. An exhibition of simulated suspended seascape jelly fish habitat engages clientele and showcases the product at its best with brilliantly lit fixtures.
Creative placement of BL flexFORM D Series LED Strip Light further camouflaged the hardware within the custom fixture. The array of sea creatures splashes into view in a spectacle that perfectly renders the exclusive, yet unpretentious feel of the Moncler brand. The presence of the eye-catching retail display on this prominent corner invites curiosity and conversation, and stands out to window shoppers and anyone happening to pass by.
Energetic Luminance & Otherworldly Ambience
Intriguing and pleasing, the soft glow creates movement and the jellyfish appear to sway and dance, suspended in the sea scape surroundings. The result is an absolutely ephemeral wonder wall. The artistic endeavor enhances the façade with a brilliant bloom of evanescent jellyfish springing to life, floating through the display with swags of trailing illuminated tentacles.
Enhancing not only the branding as well as enticing shoppers to walk in and engage, certainly the BL fiberOPTIC package brought a new dimension of fascination to the building façade and surrounding street scape; delivering the powerful impact and efficacy of LED light sources, the end result is a manifestation of pure expression in an enterprising, energetic, and bold store front display.
